A platform with integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.
Digital Experience Platform (DXP) entail a high degree of emphasis on interoperability and cross-channel continuity across the entire customer journey. A successful DXP implementation should have the following characteristics:
- Central technological foundation to be built upon and to support the entire, continuous customer life cycle across all digital channels
- Multichannel delivery via APIs of digital interactions across all touchpoints, such as IoT, AR/VR, digital assistants and/or kiosks
The ability to pivot an enterprise to address a completely new set of customer needs requires a significant command of data, the ability to deliver highly personalized products, services and experiences alongside digitally enabled service, sales and marketing team.
Integration & Architectural Flexibility
A true DXP is designed to be an integration hub, in addition to providing the capabilities around experience composition, management, delivery and optimization of digital experiences across the entire customer journey.
Architectural flexibility, API-driven approaches, Content-as-a-Service (CaaS), head optional/hybrid/headless, microservices-oriented architectures should aid in integration work.
DXP is the centerpiece for customer experience and digital experience strategy execution, but it’s not a silo and cannot be viewed as a single platform to solve all business needs. It’s a platform where business and IT with various skills and responsibilities work together toward the common goal of customer experience improvement.
Contact us for a free consultation about your Digital Experience Platform project.