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Digital Experience Consulting

We help healthcare organizations deliver digital experiences their members actually use.

AEM consulting, web personalization strategy, and a purpose-built product for anonymous member engagement from a team that understands healthcare.

Onwardpath consulting and delivery — strategic engagements across healthcare and enterprise
Trusted Across Industries

Organizations that can't afford to fail choose Onwardpath.

From health plans managing millions of members to Fortune 500 enterprises, we deliver where uptime, accuracy, and accountability are non-negotiable.

Elevance Health logo Elevance Health
Harvard Pilgrim Health Care logo Harvard Pilgrim Health Care
Northwestern Medicine logo Northwestern Medicine
Humana logo Humana
Oracle Corporation logo Oracle Corporation
Allstate Insurance logo Allstate Insurance
Fluor Corporation logo Fluor Corporation
Sempra Energy logo Sempra Energy
Pacific Gas and Electric logo PG&E
Burlington Stores logo Burlington Stores
Wells Fargo Rail logo Wells Fargo Rail
Cox Communications logo Cox Communications
14+
Years of continuous enterprise delivery since 2011
50+
Engagements across healthcare, financial services, and Fortune 500
12+
Enterprise organizations in long-term client relationships
What We Do

Two practices. One focus:
digital experience that performs.

We bring deep platform expertise and a purpose-built product to the same problem, helping healthcare organizations create digital experiences that reduce friction, deflect cost, and serve members better.

Onwardpath team reviewing digital experience strategy and platform data
Consulting
AEM & Digital Experience Platform Consulting

We design, build, and optimize digital experience platforms for healthcare organizations, from enterprise content architecture to multi-site rollouts and legacy platform migrations.

  • AEM implementation, migration & optimization
  • Oracle WebCenter modernization & migration to AEM
  • Multi-site content architecture & governance
  • Digital asset management strategy
  • Member portal experience design
Explore our consulting practice →
Healthcare professional accessing personalized member portal on tablet
Product
Perzo - Anonymous Member Personalization

Most member portal sessions begin without a login. Perzo identifies intent from anonymous signals and delivers a personalized experience that resolves the member's need before they reach a live agent.

  • Anonymous session personalization - no PII required
  • Segment detection & persona-based content delivery
  • AI-assisted content generation for variant copy
  • Smart escalation routing with full intent context
  • 90-day structured pilot with measurable deflection data
See how Perzo works →
62%
of member portal sessions begin with zero personalization - the single largest unaddressed gap in healthcare digital experience.
Onwardpath field data across enterprise healthcare engagements
Client Work

Proven at scale in healthcare

We've helped some of the largest healthcare organizations in the country modernize their digital platforms, improve member experience, and build scalable content architectures.

Onwardpath development team building enterprise AEM platform
Health Insurance
Modernizing Digital Platforms for a Leading U.S. Health Insurer

Migrated regional websites and member portals from Oracle WebCenter to AEM for one of the nation's largest health insurers - including 40,000+ documents across 8 digital properties.

40M+
members served
40K+
documents migrated
8
digital properties
Read case study →
Health Insurance
Enhancing Digital Member Experience for a Regional Health Plan

Delivered ongoing platform enhancements for a regional health plan's public website and member portal, improving navigation, search, and self-service capabilities for 2.4M+ members.

2.4M+
members
4
states
Read case study →
Academic Medical Center
Modernizing the Enterprise Intranet for a Leading Academic Medical Center

Designed and implemented a scalable intranet on Oracle WebCenter for a nationally ranked medical center, enabling 100+ departments to manage content independently under enterprise governance.

26K+
employees
100+
departments
Read case study →
Why Onwardpath

Built for healthcare.
Fluent in the platforms that power it.

We're not a generalist agency that happens to have a healthcare client. Our team, our product, and our practice are built around the specific digital challenges healthcare organizations face.

Onwardpath consultants in collaborative working session
  • 1Healthcare-first perspective

    Our engagements span health insurers, PBMs, regional health plans, and academic medical centers. We understand member experience, compliance constraints, and the operational realities of healthcare IT.

  • 2Dual-platform AEM & Oracle WebCenter expertise

    Most firms specialize in one platform. We've delivered enterprise implementations on both AEM and Oracle WebCenter — and we've migrated between them. That dual fluency means we advise from experience, not from a vendor playbook.

  • 3Perzo - our own product, built for the gap we kept seeing

    After years of building member portals, we saw the same problem everywhere: anonymous sessions getting zero personalization. So we built Perzo to solve it. It's not a theory, it's a product shaped by delivery experience.

  • 4Enterprise delivery model, consultancy mindset

    We work inside enterprise delivery teams alongside global SIs — and we bring the same rigor independently. Oracle Gold Partner. Adobe Partner. MBE and WBE certified. Built for procurement, priced for value.

Intelligence

Thinking that earns the conversation

Perspectives on digital experience, healthcare IT, and the platforms shaping member engagement.

Modern development environment with AI-assisted tooling
Point of View
The Anonymous Member Gap: Why 62% of Portal Sessions Get Zero Personalization

Most healthcare organizations have invested heavily in authenticated member experience. The anonymous layer where most first contacts happen, remains untouched.

Whitepaper
From Oracle WebCenter to AEM: A Migration Playbook for Healthcare Organizations

Lessons from large-scale platform migrations, content architecture decisions, risk mitigation strategies, and the business case for modernization.

Analysis
Deflection Economics: The ROI Model for Anonymous Session Personalization

A framework for quantifying cost savings when anonymous member sessions resolve via self-service instead of escalating to live agents.

Ready to build digital experiences
your members actually use?

Whether you're modernizing a content platform, exploring personalization, or evaluating Perzo — we'll come prepared. No generic demos.

Let's talk

No commitment required. We'll bring a point of view to the first call.