Category Archives : Digital Marketing


Digital marketing and emerging technologies

2019 was touted as the year of emerging technologies like voice search, and artificial intelligence. How did they perform? Did they remain as emerging technologies or have they made an impact in our everyday business? From a digital marketing standpoint, artificial intelligence, voice search, personalization, location-based information, real-time ads focused on your consumption or behavior […]


5 key marketing strategies to adopt in 2020

Is Jan 2020 any different from Dec 2019? Most likely not, however, it is that time of the year when you start making lists. Here is our list of the 5 key marketing strategies that every marketer should look at in 2020. Content is still king! According to Content Marketing Institute’s 2019 trends report, 77% […]


Digital marketing – 5 hacks for 2020

I was helping a Men’s underwear brand market their products online. We tried several things before we could make it successful. This blog is all about what worked for us and how you can make use of it for your products. When we started, we began with Facebook and Google advertising to drive traffic to […]